Kaushal Bodh Class 8 Chapter 6 Solutions Project 6 Creating Advertisements - #NCSOLVE 📚

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Class 8 Vocational Education Chapter 6 Question Answer

Kaushal Bodh Class 8 Chapter 6 Question Answer Creating Advertisements

Project 6 Creating Advertisements Class 8 Question Answer

Activity 2 (Page 143)

Question 1.
Which logo and tagline/slogan do you like and why?
Answer:
I really like the Nike logo and the tagline ‘Just Do It’. The logo is simple and recognisable, while the slogan inspires me to be active and push my limits.

Question 2.
How many words does a tagline/ slogan have?
Answer:
A tagline or slogan usually has about 3 words. This makes it short and easy to remember.

Question 3.
Write your favourite product’s tagline/slogan in the space below. Why do you like this tagline/slogan?
Answer:
My favourite product is Coca-Cola, and their slogan is ‘Open Happiness’.

Question 4.
Draw the logo in the space below whatever you like or remember.
Answer:

Visuals (Page No. 145)

Question 1.
Which visual elements can you identify (e.g., human or animal figures, shapes, colour scheme, logo design, font used, change in light in case of a video, shadows)?
Answer:
In my favourite advertisement, I notice several visual elements. There are bright colours that grab attention, human figures smiling, and a fun logo that represents the brand. The font is bold and easy to read, making the message clear.

Question 2.
Do the visuals convey a ‘mood’? For example, happy, excited, adventurous, etc. If yes, how (e.g., location, expression of people, backdrop, colours)?
Answer:
Yes, the visuals definitely convey a happy mood. The people in the advertisement are smiling and having fun, which makes me feel excited.

Question 3.
Draw the visual elements from your favourite advertisement. What do you find interesting about these elements?
Answer:

All these elements go very well and make the advertisement very attractive.

Audio and Audio-Video advertisements (Page No. 146)

Question 1.
How long was the advertisement (note the time it starts and when it ends)?
Answer:
The advertisement started at 0:15 and ended at 0:30, making it 15 seconds long.

Question 2.
Was the time sufficient for you to understand the message of the advertise¬ment?
Answer:
Yes, the 15 seconds were enough to understand the message. I learned that Fresh Splash juice is made from real fruits and is healthy.

Question 3.
How would you describe the music and the jingles? For example, do they make you feel good, is it catchy and upbeat, or is it dramatic and makes you want to know what comes next?
Answer:
The music was very catchy and upbeat! It made me feel happy and excited about drinking the juice.

Question 4.
Does the advertisement have any dialogue? What do you think is the purpose of the dialogue?
Answer:
Yes, the advertisement had dialogue. A cheerful voice said, “Fresh Splash — taste the fruit!”

Question 5.
Write the jingles and play the music using the desk, pencil boxes, pencils, and any other ‘instruments’ you find.
Answer:
The jingle goes like this: “Fresh Splash, oh so bright, sip it morning, noon, and night!” I can tap my desk and use my pencil hox to make fun sounds while singing it.

Connect to emotions (Page No. 147)

Question 1.
What is the ‘story’ in these advertisements? For example, are they about families, about people helping each other, or are they about friends? Do they introduce an interesting story about people? Do they make you aspire for something?
Answer:
(i) Walk tall in life, become an Agniveer : This advertisement tells a story about courage and pride. It encourages young people to join the army, suggesting that serving the nation is a noble path. It inspires viewers to aspire for a life of honour, discipline, and adventure, making them feel proud of their potential contribution to society.

(ii) Buses are many, but life is only one: This advertisement emphasises the importance of safety. It tells a story about valuing life and making wise choices. By comparing the abundance of buses to the singularity of life, it urges people to be careful and responsible while traveling. This message resonates emotionally, reminding us that our lives are precious and should be protected.

Call to action (Page No. 148)

Question 1.
What is the call to action given by these advertisements? How is this call to action conveyed to you? Do both advertisements use the same or different strategies?
Answer:
Advertisement 1 : “My vote is my future, Power of one vote.”
The call to action here is to encourage people to vote. This message is conveyed through strong phrases like “my future” and “power of one vote,” which make people feel that their participation in voting is important.

Advertisement 2 : “All that matters is every vote.”
The call to action in this advertisement is also to motivate people to vote, highlighting that every single vote counts. It conveys this message by stressing the importance of each vote with the phrase ‘all that matters’.

Both advertisements aim to inspire people to vote, but they use different strategies. The first one focuses on individual empowerment, while the second emphasizes the collective importance of every vote. This variety in approach helps reach different audiences effectively.

Pages No. 149-150

Question 1.
What, in your opinion, makes an advertisement interesting and easy to remember?
Answer:
An advertisement becomes interesting and easy to remember when it has bright colours, catchy slogans, connect to emotion correctly and relatable visuals.

Question 2.
Why is so much money spent on advertisements? What is the effect of advertisements on audiences? Please give some examples.
Answer:
Companies spend a lot on advertise¬ments to reach more people and sell their products. Advertisements can influence our choices without us even realising it. For example, a colourful cereal ad might make us want to buy that cereal for breakfast. They can also promote important messages, like keeping our environment clean.

Question 3.
How is the medium for advertising chosen (e.g., print* radio, television, social media)?
Answer:
The medium for advertising is chosen based on the target audience and the message. For younger audiences, social media is popular, while older people might see ads in newspapers or on TV. Companies consider where their customers spend time and what type of ads work best for their products.

Question 4.
What are the disadvantages or issues with advertisements?
Answer:
Advertisements can sometimes be misleading, making products seem better than they really are. They can create unrealistic expectations, especially in beauty or lifestyle ads. Additionally, too many ads can annoy people, making them ignore important messages.

Activity 4 (Page No. 151)

Question 1.
What is the name of your chosen business, and what do they sell?
Answer:
The name of our chosen business is ‘Sunny Bakery’. They sell delicious baked goods like bread, cakes, cookies, and pastries.

Question 2.
Mention 2-3 reasons why you have selected this business.
Answer:
We chose Sunny Bakery because it has a great reputation in our community. Their products are tasty and made with quality ingredients.

Question 3.
Has the selected business accepted the proposal for the marketing campaign? (Yes/No)
Answer:
Yes, Sunny Bakery has accepted our proposal for the marketing campaign.

Activity 6 (Page No. 155)

Table 6.3 : Record your decision on the design of an advertisement

Answer:

Poster advertisements (Page No. 156)

Question 1.
What will be the title of the poster? Write a title, which will immediately grab the attention of the viewers.
Answer:
The title of the poster should be catchy and exciting. For example, ‘Unlock Your Adventure!’ This title makes people curious and encourages them to read more about what the poster is advertising.

Question 2.
What will be the visual elements in the poster? List the visuals that would support the message.
Answer:
The visual elements can include bright images, bold colours, and interesting shapes. For example, if advertising a travel service, use pictures of beautiful places, happy travellers, and a map. These visuals help convey the message clearly.

Question 3.
If you are using photographs, where will you get them from? Do you need to attribute them to someone?
Answer:
I can get photographs from free image websites. If I use someone else’s photo, I need to give credit to the photographer. This shows respect for their work and follows copyright rules.

Question 4.
How will you establish an emotional connect?
Answer:
To create an emotional connection, I can use images of people enjoying the product or service. For example, showing families having fun together can make viewers feel happy and want to experience that joy too.

Question 5.
What will be the colours and design elements in your poster? Think how you can make your poster eye-catching by adding relevant colour and design elements.
Answer:
I will use bright colours like red and yellow to grab attention. I will also use fun fonts for the title and include borders or patterns to make the poster look lively. This will make it more appealing and interesting to viewers.

Question 6.
Considering the above criteria, sketch the layout of the poster in the space below.
Note : Students do it yourself.

Animated advertisements (Page 157)

1. Music and Sound

Question.
What background music or sound effects will you include to make your advertisement appealing?
Answer:
For my advertisement, I would use soft, uplifting background music to create a positive vibe. I might also add sound effects like water dripping or birds chirping to make it feel more alive.

2. Spript writing

Question.
Write the dialogue, voiceover, or narration for your advertisement. If there is no dialogue, explain what will happen in each part. (For example, “Do you know we waste gallons of water daily? Imagine the impact on our future.”)
Answer:
In my advertisement, I would start with a voiceover saying, “Did you know we waste a lot of water every day? Imagine how our future could change if we save it!” Then, I would show images of people using water wisely. Finally, I would end with,  “Join us in making a difference!” to encourage action.

3. Storyboard

Question.
Draw a rough sketch of the key frames of your advertisement in Table 6.4. Note the action or text that will appear in each frame. Some examples are indicated in Table 6.4; these are simply examples – please choose your own theme.

Answer:
Note : student draw sketch yourself.

Frame 1	Frame 2	Frame 3	Frame 4
“Did you know we waste a lot of water?” (Music fades in)	Show a tap dripping water (Zoom in on the tap)	“Small changes can make a big difference.” (Text appears)	“Join us in saving water!”(Fade out with a logo)

4. Design and animation

(a) Which elements will you use?
Answer:
I will use the following elements:

• Text: Catchy phrases and questions.
• Images/Illustrations: Pictures of water-saving actions.
• Backgrounds: A bright, clean look with blue and green colours.
• Animations: Smooth transitions for text and images.
• Jingles : A short, catchy tune related to saving water.
• Music/Sound effects : Background music and nature sounds.

(b) What type of animation will you apply to the text or images? (e.g., fade in, zoom, slide)
Answer:
I will use animations like fade-ins for text and zoom effects for images to keep it interesting.

(c) Will you use the animation to develop an emotional connect? If yes, how?
Answer:
Yes, I will use animation to create an emotional connection. For example, when showing the images of people saving water, the text will fade in slowly, making viewers feel the importance of the message and inspiring them to act. ‘

Activity 7 (Page 159)

Question 1.
Would you use this advertisement for your business? If yes, why? If not, why not? Note their response.
Answer:
I would consider using this advertisement because it effectively showcases my products and connects with my target audience. The visuals are attractive, and the message is clear. A strong advertisement can help attract more customers and increase sales.

What did I learn from others? (Page 160)

Question 1.
What are the three things you learnt about what small business owners in the community think about advertising?
Answer:

• Importance of Visibility: Small business owners believe advertising helps them stand out and attract more customers to their shops.
• Building Trust: They think advertising builds trust with customers by showing the quality and uniqueness of their products or services.
• Cost vs. Benefit : Many owners feel that while advertising can be expensive, it is worth the investment if it leads to more sales and growth.

Question 2.
Did you apply any learning from other subjects to this project? If yes, briefly describe what and how.
Answer:
Yes,

• I used my interview skills from language class to ask small business owners questions effectively.
• Knowledge about markets helped me understand how advertising connects sellers to buyers.

Think and Answer (Page 161)

Question 1.
Did you enjoy doing this project?
Answer:
Yes, I really enjoyed doing this project!
It was fun to explore different advertisements and see how they influence our choices.

Question 2.
What did you like doing?
Answer:
I liked searching for different types of advertisements, especially those that use Braille and sign language. It was cool to see how advertisers reach people with different needs.

Question 3.
What would you do differently next time?
Answer:
Next time, I would like to include more examples of advertisements from different cultures. I think it would be interesting to see how advertising varies around the world.

Question 4.
Since advertisements are a powerful way of persuading people to do something, what are the responsibilities of the persons making advertisements, and what are the rights of the audience?
Answer:
Advertisers have the responsibility to be honest and not mislead people. They should create ads that are respectful and inclusive. On the other hand, the audience has the right to be informed and to question advertisements. They should be able to choose what to believe and what to buy based on accurate information.

Question 5.
Examples of jobs related to the work you did are marketing, graphic designing, public relations, and social media management. What are the other kinds of work that are related to advertising? Look around, speak to people and give examples.
Answer:
Besides marketing and graphic designing, there are many other jobs related to advertising. For example, copywriters create the text for ads, while market researchers study what people like. There are also media planners who decide where ads should be placed, and event coordinators who organise promotional events.

Creating Advertisements Class 8 Notes

→ Advertisement (Ad) : A message designed to promote a product, service, or idea to persuade people to take action, such as buying something or participating in a campaign.

→ Commercial Advertising : Advertisements that promote products or services for sale. The main goal is to encourage consumers to purchase items.

→ Social Advertising: Advertisements that aim to promote social causes or messages, such as health awareness or community initiatives. These ads encourage people to change behaviours or support a cause.

→ Target Audience : The specific group of people that an advertisement is aimed at. This could be based on age, interests, location, or other factors.

→ Visual Elements : Images, colours, and designs used in an advertisement to attract attention and convey a message quickly. Good visuals can make an ad more appealing and memorable.

→ Emotional Connect: The way an advertisement tries to create feelings or emotions in the audience, making them feel a connec¬tion to the message or product. This can encourage them to take action.

→ Tagline : A catchy phrase or slogan that summarizes the essence of the advertisement or brand. It is often memorable and helps reinforce the message.

→ Logo : A graphic symbol or design that represents a business or brand. A good logo is recognisable and helps build brand identity.

→ Medium : The channel through which an advertisement is delivered. This can include newspapers, magazines, television, radio, social media, and posters.

→ Campaign : A series of coordinated advertisements that work together to promote a product, service, or social message over a specific period.

→ Persuasion: The act of convincing someone to do or believe something. In advertising, this means encouraging consumers to buy a product or support a cause.

→ Market: The place or environment where buyers and sellers interact. It can refer to physical locations or online platforms where goods and services are exchanged.

→ Brand: The identity of a product or service that distinguishes it from others. This includes the name, logo, design, and overall image that consumers associate with the product.

→  Contract : A formal agreement between two parties. In advertising projects, it often outlines the responsibilities and expectations of both the business owner and the students creating the advertisement.

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